Visual Learning: The Science Behind Twig Films

Visual Learning: The Science Behind Twig Films

Have you ever wondered why educational films are everywhere or why they’re so effective? When the routine of regular lessons might start to drag, videos have the ability to break the monotony of traditional teaching, captivating the attention and imagination of students. The making of a Twig film is definitely a science in its own right. We’ve shared the process behind our videos with you before, but today we want to talk about the science behind them. Each and every one of our Twig films incorporates the concept of differentiated learning, which understands how students all have different ability levels, and learn in different ways. These different learning styles are facilitated with differentiated learning—meaning that students don’t have to try to adapt to just one standard teaching method.

1. Visuals

The human brain is the world’s best supercomputer. Our brains can process entire images incredibly quickly, which are then stored directly in our long-term memory.

In fact, some studies have shown that moving images—whether they’re short clips or longer videos—offer a complete model for generating a mental representation of motion. This allows the brain to construct a complete model of concepts, which reduces the capacity for any kind of abstraction. As a result, concepts can be grasped really quickly and recalled more effectively as the images we see are all immediately filed away in our long-term memory (initially in the hippocampus). As if you needed another reason to watch Twig films!

2. Audio

Twig videos typically have a recorded voiceover that explains what’s happening on screen.

This helps to reinforce the ideas and concepts being conveyed, and also aids in retaining the attention of students.

We don’t actually have any definitive evidence that auditory learning is a more or less effective method of learning for different people, but it does certainly help students enhance their critical listening, thinking, and comprehension skills.

3. Music

Have you ever noticed the distinctive soundtrack in the background of every Twig film? Have you ever wondered why it’s there? Well, apart from helping you get your groove on, it helps to sharpen your focus. Studies suggest our brains are hardwired to connect music with long-term memory.

This is perhaps why many students believe that listening to music while studying helps them to focus—when the data shows us that listening to songs at around 121bpm can improve our cognitive performance, it’s hard to disagree with them. If nothing else, music tends to boost our mood and thus—during long study sessions—can improve our endurance and overall productivity.

4. Flexibility

Learning through the medium of video is often as effective as it is because it encompasses so many different learning styles.

Video combines all the different learning mediums while also allowing students to control the flow of information that they receive—able to stop, rewind, fast-forward and replay content as many times as they need to.

Such a feature is particularly helpful for those with myriad learning difficulties or disabilities, making video a simple medium for ensuring inclusivity and equal accessibility in the classroom.

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