The Benefits of Video Content in the Classroom

The benefits of Video Content in the Classroom

Why should you use videos in the classroom?

Today’s students are bombarded with information and distractions everywhere, so getting their attention in the classroom can be a challenge. The key is to adapt to what they need, offering engaging and exciting content tailored to Generation Z.

The traditional format of long lessons where the teacher is doing most of the talking is actually not the best way for humans to take in information – our brains prefer bite-sized nuggets of information. Having something visual to contextualise abstract concepts is also beneficial. This makes short, highly visual videos perfect for keeping students engaged while allowing them to easily digest new concepts and facts! 

Research shows that incorporating video content improves student engagement. For example, in a Kaltura study from 2016, 93% of teachers said that videos had a positive effect on student satisfaction and 88% said video usage improved student achievement levels. 

Other researchers like Willmot et al (2012) and Galbraith (2004) have also found pedagogical benefits in incorporating videos in teaching, such as increased student motivation, enhanced learning experiences and higher achievement in exams. 

Why use Twig?

Twig Education’s award-winning videos are made using high-quality content from the likes of BBC and NASA, and they are aligned to international curricula. This means you never have to worry about finding videos that are age-appropriate and aligned to your curriculum while still being fun and engaging – we’ve already done the work for you!

A University of Glasgow study showed that Twig videos support teachers to effectively teach their science curriculum. Teachers reported an increased interest in and understanding of lesson content among students. Our videos were also shown to overcome literacy barriers and support differing ability levels. 

Another study on the effectiveness of Twig content, carried out by Lancaster University, found that video supported long-term memory better than text content and that video content was particularly good for supporting understanding of concept-based topics. In addition, students who were less interested in science retained more facts and understanding from video content than from text alone. 

Videos can be used in a variety of ways – to introduce a new topic, to illustrate a topic as you teach it or for reinforcement and revision. They are perfect for effectively kickstarting student discussion, both in real life and online. 

Twig videos allow students to learn at their own pace. You can ask students to notice different aspects of a film and then come together and discuss it. If students struggle, they can come back to a film and watch it again – and those who find things easy can go off and explore related topics. 

Interested in finding out more?

Head over to Twig (ages 11–16), Tigtag (ages 7–11), Tigtag CLIL (ages 7–11, with additional language support), or Tigtag Junior (ages 4–7).


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Topical Science—August 2022

Topical Science—August 2022

With a brand-new school year drawing closer, we’ve put together some fun topical science content to get you inspired for the month ahead! 

National Lighthouse Day

Sunday, August 7

Every year, National Lighthouse Day is celebrated to keep alive the bright heritage of lighthouses, their keepers, and their light, which has guided so many ships safely to shore. On this day, why not inspire your students with the history of the lighthouse? Learn more.

World Elephant Day

Friday, August 12

World Elephant Day brings attention to the planet’s mightiest land animals, the Asian and African elephants. The international campaign not only celebrates the iconic animal but also asks that we pledge support toward bringing better protection against threats such as habitat loss. Learn more about elephants by watching this video: Watch now

World Lizard Day

Sunday, August 14

With more than 5,500 species of lizards found around the world, from urban areas to the Amazon rain forest, World Lizard Day is a day to acknowledge and learn about these fascinating cold-blooded reptiles. Why not learn about the agama lizard this week? Learn more

National Roller Coaster Day

Tuesday, August 16

National Roller Coaster Day, first celebrated in 1986, brings together the thrill seekers of the world. Did you know that many roller coasters don’t even have engines? On this day, why not teach your students about how roller coasters work.

National Aviation Day

Friday, August 19

Did you know that the world’s first successful flight flew just 120 feet? On a day chosen to honor the first airplane pilot—Orville Wright—National Aviation Day celebrates both the history and evolution of aviation and aims to bring support to pilots worldwide. Learn more about planes by watching this video: Watch now

National Honey Bee Day

Saturday, August 20

Despite what their name might suggest, honeybees do much more than make honey. In fact, they play a crucial role in our food chain. National Honeybee Day aims to bring awareness to how vital this species is to our ecosystem. Why not teach your students more about environmental awareness this week? Learn more.

World Water Week

Tuesday, August 23—Tuesday, September 1

World Water Week brings together more than 33,000 participants from around the world to discuss the escalating water crisis. This year, experts will be focusing on finding solutions to the world’s most urgent water issues. This week, why not learn more about water as a resource? 

International Bat Night 2022

Saturday, August 27

Did you know that bats use soundwaves and echoes to find their way through the night and locate prey, otherwise known as echolocation? Since 1997, International Bat Night, organized by Eurobats, sees worldwide gatherings of people searching for and learning about bats in their natural habitat.  This week, why not learn more about the marvel of animal senses?

National Beach Day

Tuesday, August 30

Founded in 2014, this event highlights the deadly implications on seabirds and ocean wildlife caused by rubbish left on our beaches and celebrates all of the sandy beaches that our planet has to offer. Why not wave off summer by learning why beaches are made of sand? Learn more

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Topical Science—July 2022

Topical Science—July 2022

Happy summer! We hope you’re enjoying some well-deserved time off in the sunshine. However, we know that a lot of teachers are offering summer classes, so we wanted to keep providing fun, topical science content. We hope that these videos will help you get inspired this month!

Sunday, July 3

International Plastic Bag Free Day

This global initiative encourages people to stop using plastic bags, while also teaching people about the problem of plastic pollution. This week, why not teach your students about nonbiodegradable materials? Learn more.

Tuesday, July 5

National Hawaii Day

Happy Hawaii Day! To celebrate, why not learn about Mount Kilauea, the world’s most active volcano, which helped create the islands of Hawaii millions of years ago? 

Monday, July 11

World Population Day

This UN event has the aim of raising awareness of global population issues, such as universal access to health care, education, housing, and water. But what’s the most populous country on Earth? Let’s learn more:

Tuesday, July 12

Cow Appreciation Day

Cows are amazing animals that give us some of our most loved food products, like cheese and ice cream! But unfortunately, their burps and farts are actually quite a big environmental problem… Learn more.

Tuesday, July 12

World Chess Day

Chess is one the world’s most popular games, and World Chess Day has been celebrated since 1966, when it was established by the International Chess Federation. On this day, why not learn more about an ancient, chess-based math problem?

Thursday, July 28

World Nature Conservation Day

Celebrated around the world, this day encourages people to protect and conserve habitats and natural resources. Learn more about conservation by watching this video: Watch now.

Saturday, July 30

International Day of Friendship

Friendships aren’t just important to humans—a lot of animals also rely on the support of others. In fact, some species depend on each other for survival. Learn more about symbiosis and mutualism:

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Twig Science Next Gen

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